Tuesday, March 10, 2009

Shopping Insurance Online..

Just like everything, we are buying these days, more and more people are heading to the internet to shop around for their auto insurance. A recent study found that the just under fifty percent of buyers who bought a new auto insurance policy did so via direct channels (including insurer Web sites and call centers), this is a 3% increase since 2007. Among buyers who changed their shopping channel, more buyers also changed to direct purchasing methods (22 percent), compared with those who switched to using an agent (15 percent). Interestingly the study found that those buyers who purchased auto insurance via local agents were significantly more satisfied with their customer service, compared to those who bought direct. So, what are we as consumers suppose to do? We want to shop online, but also want a good experience. The best solution is to find an agency or brokerage that allows you to shop and compare online. A site that offers this capability is http://www.comparemyinsuranceonline.com/ and they can show you why more and more people are shopping online for their insurance needs.

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